Velvet Hour is proof that manifesting your dreams really works.

If you had told the little girl listening to Taylor on her iPod nano that she would own her own music-inspired clothing line, she would have never believed you.

We believe merch should be personal. It should give an insight into your relationship with the music. That's why we create subtle, vintage designs that go with your style.

Velvet Hour is a one-woman show, owned and operated by Cat. With her headphones on, she designs all our merch.

We thank you for allowing us to grow as a business. Thank you for wearing our designs and for creating a community of fans that support each other.